Top 4 reasons to use a digital menu
Benefits of a digital menu
Although the pandemic seems to be at an end, more and more restaurants are implementing digital solutions. Why? The benefits of digitising the guest journey extend well beyond the pandemic, and remarkably so for restaurants.
A digital menu is a simple solution that will increase table turnover, help you serve more customers faster and reducing staff or reducing the stress on your existing staff.
1. Images sell more!
Let's face it, we all look at pictures before we make a decision, so why should it be any different when selling food?
OK, that makes sense, but how does it help me increase sales? 🤔
Simple! If you make your customers hungry with images of your dishes 😋 it will be easier for them to try new and more expensive products.
After all, you eat with your eyes before you eat with your mouth....
Moreover, text-based menus always leave guests wondering what the dish looks like. With a picture-based menu, people need less explanation and this solves many communication problems that often arise when dealing with tourists.
Displaying information such as allergens, promotions or nutritional information helps guests make a more informed choice.
2. Update the menu in real time and save costs
Digital menus can be updated instantly, whenever and from wherever you want.
With energy prices soaring, businesses should look to trim unessential costs. By going digital, you also reduce the money wasted on ink and paper. Going digital also helps the environment!
The ability to update the menu instantly will simplify daily operations. Has a dish sold out? The staff can change the menu in real-time. Are some of your products about to expire? Promote them on a last minute special.
With these kinds of features you avoid disappointing guests whilst saving time for the waiting staff to focus on providing even better service.
3. Cross-sell and up-sell your products consistently
Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items.
Most restaurants fully rely on their waiters for these processes. But what happens when the restaurant is full? Or they don’t speak the customer's language? Or if the waiter is simply having a bad day?
Having a digital menu ensures that you can recommend pairing and sell products…
…every step of the way
4. Better understand your customers and solve their issues
Trackable data from your digital menu includes which items are taped the most or which are viewed for longest. Understand your customers' preferences, is highly useful for marketing efforts.
This information can also be used to optimise your menu. With a digital menu you are able to introduce limited time offers and track how they perform against your other dishes.
Final thoughts
Transitioning to a digital menu is not only about taking advantage of these benefits. It's about transformation and innovation which is the key in every business.
The world is shifting towards a more online future, and you can't afford to stay behind. With our current Christmas promotion, you even get the chance to try it for free for two months - no strings attached!
You will be amazed to see how a small thing like a digital menu can enhance the connection with your customers and take your business to new heights.
